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Wausau, Wis. — May 14, 2015 — More than six decades after the nation’s leading manufacturer of concrete, terrazzo, and metal architectural products was founded in a two-car garage, it’s time for a fresh start. Industry giant Wausau Tile is rebranding itself to chart a clear course for its next 60 years to better serve architects, landscape architects, and building professionals of all stripes.
Wausau Tile will no longer be a market-facing brand name, making way for its two new architectural products brands, Tectura Designs and Wausau Made. Each brand has a distinct look and unique product portfolio for serving distinct audiences within the architecture and construction industries, but both are synonymous with the impeccable quality and collaborative, responsive service that customers have come to expect from the company Ed Creske founded in 1953. Here's a closer look at each:
• Tectura Designs offers a diverse selection of premier architectural products, including site furnishings, concrete pavers, custom precast concrete, custom precast terrazzo and terrazzo tile. Its stylish, long-lasting products help the world’s leading architects and designers bring their visions to life, and its custom capabilities offer near-endless solutions.
The introduction of the Tectura Designs brand includes the launch of a brand-new Collaboration Series, which includes stunning, exclusive site furnishings designed by some of the world's most innovative and esteemed architectural minds.
• Wausau Made offers durable and low-maintenance concrete, metal, and plastic site furnishings at unbeatable prices. Its vast selection of benches, chairs,tables, bollards, planters, waste and recycling containers, and other furnishings guarantee equal parts dependability, functionality, and affordability. As the expert in strength and durability, Wausau Made products are the trusted choice for projects that demand added perimeter security.
Products for both brands will continue to be proudly made by skilled American craftsmen at the 480,000-square-foot facility in central Wisconsin. To learn more about each brand, visit tecturadesigns.com and wausaumade.com.
