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Industry Giants Collaborate On Contemporary Bathroom Furniture Collection
MILAN – Kartell, the Italian brand and world leader in the industrial production of furniture and interior design items made of high quality plastic, and Swiss bathroom specialist LAUFEN, one of the world’s leading companies in the production of high-end ceramics for the bathroom, are pleased to announce they have signed an agreement for the design, production and world distribution of a completely new line dedicated to the bathroom under the Kartell by Laufen brand name. The artistic direction for the whole project is entrusted to architects Ludovica+Roberto Palomba, the internationally famous designers and trendsetters for bathroom ware.
The collection was unveiled for the general public at the Salone Internazionale del Mobile di Milano in April to much critical acclaim and the collection will be available to the North American public this fall 2013 through authorized LAUFEN showrooms.
The Kartell by Laufen Bathroom Collection will be completely new bathroom collections developed through the combined synergies of these two internationally respected brands and will be distributed through the LAUFEN retail channels throughout the world. Utilizing LAUFEN’s new SaphirKeramik ceramics and Kartell’s durable plastic products, the Kartell by Laufen collection is a fully developed collection of washbasins, vanities, tubs, shelving, furniture and bathroom accessories.
“Kartell by Laufen is a project based on a common understanding of the two companies about the value of emotions. Emotions and dedication define the novel idea of this bathroom and guided the project throughout the entire development. The same sense of mindfulness to the materials and the same understanding of research and development have made the two companies perfect partners – or, one could say, soul mates," Alberto Magrans, senior managing director LAUFEN.
Kartell by Laufen
About LAUFEN
Having defined bathroom culture since 1892, LAUFEN was the originator of ceramic bathroom products in Switzerland, and is now the leading global manufacturer of complete bathroom solutions for modern lifestyles. LAUFEN has made a commitment and investment in the North American market, and they offer a range of products selected and code approved for North America. LAUFEN has a complete inventory in Miami and Monterrey, Mexico and customer service support in Miami. Renowned for their traditional fine ceramic technique, LAUFEN products exemplify Swiss workmanship; boasting precision, high quality and design. As the premium brand of the Roca group – the largest ceramic bath product manufacturer worldwide – LAUFEN employs a staff of 2,000 specialists that understand the technology, design and functionality needed to constantly reinvent the bath. With branches in 17 countries and global representation, LAUFEN manufactures over four million ceramic pieces annually. A timeless aesthetic and classic appeal have led designers like Stefano Giovannoni, Wiel Arets for the Italian Design Firm Laessig and Ludovica and Roberto Palomba to invest themselves in the LAUFEN design movement, and as a result of these collaborations, LAUFEN has been the recipient of a number of design awards including Interior Design’s Best of Year (BoY) award in 2008 and 2012, the red dot award in 2009, two GREEN GOOD DESIGN™ Awards in 2010 and the GOOD DESIGN™ Award four years running: 2009, 2010, 2011 and 2012. Visit LAUFEN at www.laufen.com. For additional information contact DRS and Associates at 818.981.8210 or www.drsandassociates.com.
ABOUT Kartell
Kartell, an Italian company founded in 1949 in Noviglio in the province of Milan and symbol of Made in Italy design is engaged in the industrial manufacture of furniture and interior design items made of high quality plastic. Winner of 9 ADI Compasso d’Oro awards and many other international awards, in its more than 60 years of history it has availed itself of the collaboration of almost 80 international designers including Philippe Starck, Ron Arad, Vico Magistretti, Gae Aulenti and many others. Today Kartell can be found all over the world in more than 100 countries with 130 flagship stores, 250 shops-in-shop and 2,400 multibrand sales points. Its products are on display in the permanent exhibitions in famous museums around the world including the MoMa in New York and the Centre Pompidou in Paris.
