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Dallas, Texas, and Tampa, Fla. — Nov. 24, 2015 — ParkHub.com, creators of PRIME – a mobile point-of-sale (POS) platform purpose built for the unique needs of parking lot attendants and operators — announced completion of an agreement to manage parking operations for Strategic Property Partners , the real estate development joint venture between Cascade Investment, LLC, and Jeff Vinik.
SPP's parking operations, which include parking for sports and entertainment events at Amalie Arena, will use PRIME's cloud-based software and the platform's associated handheld processing device. This speeds up the parking process for customers by enabling parking attendants to accept credit cards, record cash payments, and validate QR/bar codes from pre-purchased parking reservations.
"Parking is often a venue operator's first point of contact with customers, so we recognize that SPP has entrusted ParkHub with something special, and we will seize this opportunity to make a lasting positive impression," said George Baker, founder and CEO of ParkHub.com. "With PRIME powered by ParkHub, parking customers get more payment options and less time in line while delivering real-time information that makes the overall parking enterprise operate more smoothly."
PRIME powered by ParkHub provides parking operators a level of control they have never experienced, such as the ability to dynamically adjust pricing based on supply and demand, and manage personnel assignments to maximize efficiency. This is made possible by a real-time cloud-based dashboard that enables parking operators to view parking inventory, transactions, and traffic flow. The system reports this information in real-time via an LTE network and WiFi to a cloud-based platform that operators can view on any connected device.
"SPP has been impressed with ParkHub's innovative use of technology and information to improve the parking experience," said Jim Shimberg, chief operating officer, Strategic Property Partners. "We expect ParkHub's involvement in managing parking operations will help SPP concentrate on our core business: developing downtown Tampa's as a connected urban multi-use project on the waterfront."
For more information, visit http://prime.parkhub.com.
