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Mobile, Ala. — Oct. 14, 2015 — The Elevator Escalator Safety Foundation (EESF) unveiled new super-hero characters, Safe T Boy and Safe T Girl, to teach children how to ride elevators and escalators safely. They will serve as the mascots for the organization’s cornerstone safety program, Safe T Rider.
The characters were unveiled at the foundation’s fundraiser held at the National Association of Elevator Contractor’s (NAEC) annual convention in Boston in September.
The new campaign includes a video and an activity sheet, and will soon offer an activity site designed to make children and parents aware of the safety measures they should take when riding elevators, moving walks, and escalators.
“Our goal of the EESF is the organization develop and disseminate safety materials to the public in order to eliminate preventable accidents on the industry’s equipment,” said EESF chairperson Tom Sybert.
“The unveiling of the new Safe-T-Rider characters and video at the NAEC Convention was a huge hit. Our new super-hero campaign will resonate with children, capture their attention, and help them remember three basic principles — hold on, lace up, and face forward — before riding.”
EESF aims to educate the public on the safe and proper use of industry equipment. Its other programs include Rise Up Safe Rider, a program designed for university students, and A Safe Ride, designed to educate adults and seniors.
For more information about the Safe T Rider program, visit eesf.
