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Orange, Calif. — Feb. 17, 2015 – Data Aire, Inc. has launched a new integrated marketing and rebranding campaign which incorporates a new corporate identity and showcases top industry professionals and their stories of why they chose Data Aire as their precision cooling equipment.
The company manufactures floor-mounted units, ceiling-mounted units, specialty units, heat exchangers, and system controls for mission-critical environments,
Built on compelling third-party testimonials, the new campaign is designed to ultimately build brand awareness and maximize understanding of Data Aire’s products and services. The focus of the campaign is to spotlight industry professionals that have worked with Data Aire and rely on the company’s equipment and services to keep their mission-critical environments functioning. The campaign also reinforces Data Aire’s unique selling proposition concentrating on reliability, customization, and responsiveness.
“We recognize that developing a marketing campaign based on satisfied customers and their stories lends more credibility and believability beyond anything we could say about ourselves,” said Heidi Larsen, Marketing Manager. “Customers tend to identify with peers within their industry and we are taking those experiences and promoting them nationwide across a multi-tiered marketing campaign.”
The marketing campaign is supported by testimonial videos, print and digital advertising, new website design, direct mail, e-blasts, and social media initiatives. The marketing components feature declarative statements about why Data Aire is a reliable choice for precision cooling.
In conjunction with the new marketing campaign, Data Aire has launched a new corporate logo marking the most dramatic change in its visual identity. Using a mmodern, strong, and well-designed type face, the logo better reflects the company’s corporate identity.
The campaign was a collaborative effort between Data Aire, Inc. and Total Spectrum Advertising, Data Aire’s agency of record.
For more information, visit www.dataaire.com.
