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This year, holiday cheer can be spread with energy efficient products, as they have made their way into the holiday season, according to a report by the ACEEE. Popular products include holiday lights, once made only with incandescent bulbs but now mostly with LEDs. This shift to efficient LEDs is an offshoot of a much larger market transformation in lighting, which has saved vast amounts of energy.
The report examines such successes and looks at ways to harness market forces for increased energy efficiency across a broad spectrum of products and services. It also identifies several promising markets in the early stages of transformation, such as smart thermostats, zero energy buildings, and strategic energy management.
What is market transformation?
Market transformation is rooted in the early experience with utility customer energy efficiency programs and appliance efficiency standards. In the late 1970s, California established the first standards for making appliances more efficient. Early utility programs demonstrated customer interest and savings potential by reducing energy waste in homes, businesses, and industry. Building on these initial successes, many thought leaders saw a much greater potential for energy efficiency. They observed that many products, such as clothes washers, lightbulbs, and windows, wasted energy. They proposed strategically intervening in selected markets to transform them to make energy-efficient products the norm...
To read the report, visit: http://aceee.org/research-report/u1715
To continue reading the blog post, visit: http://aceee.org/blog/2017/12/we-can-harness-markets-scale-energy
