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Commercial floor and textile care expert milliCare has named Steve Willis as its network managing director. This top leadership role is responsible for leading all aspects of growth and performance within the global milliCare franchise network.
Willis has over two decades of management experience and is a proven leader with extensive experience in sales, marketing and franchise development. In his most recent role as president of STEAMATIC Restoration & Cleaning, he successfully led an international franchise system, providing strategic vision and direction for both the franchisees and the corporate team.
“Steve takes a team approach to improving operational efficiency,” Bill Graves, Milliken vice president of commercial sales, said. “His high level of financial and strategic acumen will lead the milliCare franchise network toward achieving their profitability and performance goals.”
Based in the Dallas-Fort Worth area, Willis will personally oversee the ongoing recruitment to grow the milliCare network, overarching strategy for the business and leadership of the corporate team. Willis holds a Certified Franchise Executive (CFE) designation and is both an approved BOMI continuing education provider for property and facility managers and an IICRC Master Textile Cleaner. In addition, he is active in several industry associations and is a nationally recognized speaker, trainer and writer.
One of his top goals is increasing network engagement by implementing initiatives to elevate the milliCare brand and business to new heights. “I’m looking forward to developing a long-term team strategy to support and benefit the milliCare franchise network,” Willis said.
