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Saginaw, Mich. – April 17, 2015 — EXCEPTIONAL Metals has launched a new logo and rebranding campaign. Designed to honor the original logo but gain a more modern feel, the new logo will refresh the EXCEPTIONAL Metals brand and stand out in the marketplace. This logo refresh is the first step in a rebranding campaign that will include a new media campaign, refreshed website, and new literature.
“EXCEPTIONAL Metals is always looking for ways to make a splash in the marketplace,” said Mike Gwizdala, senior product manager. “We have always had groundbreaking products and now we have a new logo to match.”
The new logo also has the benefit of fitting in better with the JRB family of logos, including Duro-Last, Protect-All Flooring, and Plastatech Engineering, LTD. Each of these companies or brands have launched new logos and rebranding campaigns in recent years.
EXCEPTIONAL Metals manufactures cost-effective solutions for edge metal, standing seam, and drainage. EXCEPTIONAL Metals also offers unique skirted products, including scuppers, conductors, and collectors that are made with Duro-Last reinforced membrane to provide unmatched strength at critical transitions. EXCEPTIONAL Metals edge metal products offer a time-saving solution for edge metal that also has an aesthetic look – and many of the products are ES-1 compliant.
For more information, visit www.exceptionalmetals.com.
