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Leaders in work apparel partner to deliver durable comfort in a hard-working pant
GREENSBORO, N.C. – Wrangler®, the iconic American denim brand, has announced the launch of its Wrangler® RIGGS WORKWEAR® Construction Pant, a new style of men’s bottoms proven to last twice as long compared to the average of 10 leading North American canvas fabric brands when put to the abrasion test*.
Building on its collection of professional grade workwear designed to meet the demands of men who work long, hard hours, Wrangler partnered with CORDURA®, a brand known for its durability in many of the world’s toughest environments, including more than 45 years of military experience. Made with fabric specifically engineered to blend with cotton for maximum strength without sacrificing comfort, the Construction Pant hits shelves in September and offers cotton-like comfort that’s designed to last.
“A workman’s clothing is one of the most important tools he depends on during demanding hours on the job,” said Kaye Wyrick, senior merchandising manager, Wrangler RIGGS WORKWEAR. “The Construction Pant is a reliable option that provides the durability they need – and the comfort they want – to make it safely and comfortably through each day.”
In the decade since Wrangler RIGGS WORKWEAR launched in 2003, the brand has continued with a single purpose: help men work harder, longer and more comfortably than ever before. The fall collection is as dependable as the jeans the brand is known for. From the Construction Pant to heavyweight T-shirts and Henley shirts, it offers a complete range of tops and bottoms to cover any job, any time of year.
To shop the entire Wrangler RIGGS WORKWEAR collection, visit www.wrangler.com. For more news from the Wrangler brand, find Wrangler Western on Facebook at www.facebook.com/WranglerWestern, Twitter at www.twitter.com/WranglerWestern, Pinterest at www.pinterest.com/WranglerWestern, and YouTube at www.youtube.com/WranglerJeans.
*Martindale abrasion testing using P800 sandpaper performed October 2012.
About Wrangler® RIGGS WORKWEAR®
Wrangler® RIGGS WORKWEAR® is available nationwide at retailers providing quality work apparel. For more information regarding the Wrangler family of products or to place a Wrangler RIGGS WORKWEAR order, visit www.wrangler.com or call 1-888-245-9766.
About CORDURA® Brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps in and used with an ®, and it must be followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, Twitter, and YouTube.
About VF
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands. The company’s top six brands are The North Face®, Wrangler®, Timberland®, Vans®, Lee® and Nautica®; other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® , Splendid® and Smartwool®.VF Corporation's press releases, annual report and other information can be accessed through the company's home page, www.vfc.com.
