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TOMRA Unites Global Subsidiaries Under One Brand, Defines New Business Units

 
SHELTON, Conn. –– TOMRA of North America, Inc., a wholly owned subsidiary of TOMRA Systems ASA and leading global provider of advanced recycling solutions, today announced that the TOMRA group has decided to undergo a strategic transformation, where all TOMRA companies are to be brought together under one brand.
 
During this transformation process, the various daughter companies will be gathered within two business areas: Collection Solutions, comprised of Reverse Vending (TOMRA) headed by Håkon Volldal and Compaction (Orwak) headed by Stefan Ek; and Sorting Solutions, comprised of Recycling (TITECH), Mining (CommodasUltrasort), and Food  (Odenberg), headed by Rune Marthinussen.
 
“TOMRA has been a leader in resource optimization for four decades, but at no time has our leadership in creating a sustainable economy been more critical than it is right now.  Until now, TOMRA has been organized as a collection of entities operating under different brand names – but still working for the same cause. We are now gathering in a united mission and vision to position TOMRA for further growth and a greater impact worldwide,” said Stefan Ranstrand, TOMRA’s President and CEO.
 
“TOMRA’s purpose is to create sensor-based solutions for optimal resource productivity, making sustainability profitable – with increased relevance and meaning.  While the names of our daughter brands will change over time, our innovative technology, outstanding service, and impeccable quality will not. Through new partnerships, additional business streams, and constant innovation, TOMRA will continue to evolve and thrive,” Ranstrand added.
 
About TOMRA
TOMRA was founded on an innovation in 1972 that began with design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today TOMRA is active in more than 50 markets worldwide and had total revenue of approximately 3.5 billion NOK in 2010. TOMRA has over 1,800 employees and is publicly listed on the Oslo Stock Exchange. The TOMRA Group continues to innovate and provide cutting-edge solutions for optimal resource productivity within two main business areas: Collection Solutions (reverse vending, material recovery and compaction industries) and Sorting Solutions (recycling, mining and food processing industries). TOMRA of North America, Inc. started operations in 1985 and is headquartered in Shelton, CT. For more information, visit www.tomranorthamerica.com or call 800-542-2569.
 

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