NRCA Forms Organization to Promote Green Roofs
The Center for Environmental Innovation in Roofing (CEIR) has recently been created to promote the development and use of environmentally responsible, high-performance roof systems.
The Center for Environmental Innovation in Roofing (CEIR) has recently been created to promote the development and use of environmentally responsible, high-performance roof systems.
Established by the
National Roofing Contractors Association (NRCA), CEIR’s purpose is to establish a forum that will draw together the entire roofing industry into the common cause of promoting and increasing the knowledge base of environmentally friendly roof systems, according to NRCA.
The organization’s objectives include:
- Serving as a repository for information pertaining to energy, the environment and roofing.
- Coordinating and encouraging objective research.
- Serving as a research link between academia and industry and providing a forum for ongoing peer review of such research.
- Safeguarding jurisdiction to ensure new roofing products, systems and services remain within the sphere of the roofing industry.
- Expanding market opportunities.
- Advancing science-based advocacy on behalf of the industry.
- Coordinating standards and codes in the U.S. and abroad.
Three beliefs underlie the center's philosophy, according to NRCA. First, the building industry will increasingly use green building materials — those that contribute to energy efficiencies and environmental stewardship. Second, this undertaking will succeed only if the entire industry acts in concert. Third, encouraging dialogue about what is possible will shift attention away from perceived limitations.
The center aims to advance innovative solutions and does so with the understanding that collaboration is a critical ingredient of innovation, according to NRCA.
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