A national restaurant franchise known for serving stone-baked pizzas in an eclectic, art-filled environment is redefining the restaurant community with the opening of the St. Louis area’s second location in Cottleville, Missouri. Oculus Inc. worked with both the franchisees and the national pizza chain’s corporate management to develop a design that fit both the company brand and the owners’ love for a retro 80s vibe with nods to St. Louis that speaks to all generations.
Following the restaurant’s brand, this location’s design features bright colors and unique artwork, and designs hidden throughout the restaurant. Additional features that highlight the franchise owners’ personalities and the eclectic ’80s vibe with nostalgic St. Louis references include a DeLorean, the band A-ha, St. Louis Cardinals Hall of Famer Ozzie Smith, former Bud Light mascot Spuds MacKenzie and a large graffiti style “NoDUH” in the patio space. Graphic accents straight out of the ’80s marry the main dining room and restroom areas to tell a consistent brand narrative throughout the space.
