The last thing facility executives need is one more thing to do. That obvious fact is something editors periodically ignore when we ask readers for their time. A phone interview is one thing, but to ask a busy facility executive to carve out half a day or more to join a roundtable discussion or other event — well, let’s just say that anyone who has ever made a cold call knows that the result is sometimes a cold shoulder.
It’s not just editors, of course. Anyone sponsoring an industry event does the same thing. And we’re all promising one reward: networking. Is networking a practical benefit? Based on one of our recent roundtables, I’d have to say the answer is yes. Consider these three practical payoffs:
Most facility executives who participate in an industry event come away with at least one of those rewards — and that payoff is generally enough to keep them coming back for more.
